Wednesday, August 31, 2011

From Firefly to Flummoxed

Many months ago, I wrote about a project I was starting called Firefly and Friends, a pilot for a children's video series that teaches social skills.

Although I haven't written much about it lately, I - along with Jordan Sadler and Liesl Wenzke Hartmann and a small-but-growing team of independent artists - have been slowly but surely moving the project along.

We discovered last January that Firefly and Friends isn't a viable name for trademark. So, after a quick lap around all the stages of grief, we got help from a team of real-life naming professionals led by uber-namer Matt Gordon, husband of Firefly co-creator Jordan Sadler.

And that process led to our new name, (drum roll) Flummox and Friends!

We decided to use the name change as an opportunity to re-brand the show, so for the last several months, we've all been behind the curtain working away. I thought I'd let Hyperlexicon readers take a peek:

1. We're designing a new logo and website.

2. We're planning a fundraising campaign that will appear on Kickstarter.

3. We're casting the actors who will appear in the pilot.

4. We're shooting the "pitch" video that will support our fundraising campaign.

We hope to unveil the new Flummox and Friends site and start our fundraising campaign this fall, so STAY TUNED for more updates as we get closer to the big launch.