Wednesday, August 31, 2011

From Firefly to Flummoxed

Many months ago, I wrote about a project I was starting called Firefly and Friends, a pilot for a children's video series that teaches social skills.

Although I haven't written much about it lately, I - along with Jordan Sadler and Liesl Wenzke Hartmann and a small-but-growing team of independent artists - have been slowly but surely moving the project along.

We discovered last January that Firefly and Friends isn't a viable name for trademark. So, after a quick lap around all the stages of grief, we got help from a team of real-life naming professionals led by uber-namer Matt Gordon, husband of Firefly co-creator Jordan Sadler.

And that process led to our new name, (drum roll) Flummox and Friends!

We decided to use the name change as an opportunity to re-brand the show, so for the last several months, we've all been behind the curtain working away. I thought I'd let Hyperlexicon readers take a peek:

1. We're designing a new logo and website.

2. We're planning a fundraising campaign that will appear on Kickstarter.

3. We're casting the actors who will appear in the pilot.

4. We're shooting the "pitch" video that will support our fundraising campaign.

We hope to unveil the new Flummox and Friends site and start our fundraising campaign this fall, so STAY TUNED for more updates as we get closer to the big launch.


Anonymous said...

Wishing you all nothing but oodles of success. xxk

Jordan said...

My excitement knows NO bounds!!

Eiren said...

I LOVE the new name, really resonates with the unique thing that you are trying to do here. Congratulations and I can't wait to give you money on Kickstarter!

KAL said...

The new name is terrific! Glad to hear that you all are moving forward with it!

Diane said...

110% there for you in every way. Anything I can do, just ask.